Seo is a way for small businesses to compete in an extremely competitive online environment, without having to rely on paid outreach campaigns or the monthly services of a digital marketing agency. Following 3 points are vital for the success of any local SEO campaign in 2019, addressing the realistic steps necessary to ensure your local SEO.
1. On-page SEO
When it comes to local SEO, on page seo is vital role to focus on the following factors first :
Title Tags: When used correctly, title tags are incredibly effective to target the keywords you want to target. As a small or local business owner, it is important to understand the fine line between under and over-optimising your title tags.
Meta Descriptions: Not strictly a ranking factor, meta descriptions should include the keyword(s) you are targeting as a trust signal and method of conversion rate optimisation.
2. Local landing pages
Landing pages must be written with the searcher in mind, and must remain unique. Local pages are an incredibly effective way for business owners to target their areas of operation
3. Internal links & site architecture
Internal links are a way for search engine crawlers to discover how content within your website is linked. The more natural an internal linking strategy, the better the ‘flow’ of the site. Essentially, a great internal linking strategy will make the job of the search engines much easier.
Site architecture refers to how your site is laid out for both users and for search engines. The biggest culprit in a poor site architecture is the menu of the site. If a menu is cluttered, poorly thought-out, or doesn’t make sense, search engines are going to crawl once and not bother to come back.